Privacy Policy

Last updated: 17 July 2026

This Privacy Policy explains how asakebeauty ("we", "us", "our") collects, uses and protects your personal data when you use asakebeauty.co.uk (the "Service"). We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

asakebeauty is a UK-based online directory for afro textured hair salons. For the purposes of data protection law, we are the data controller for personal data processed through the Service. You can contact us at hello@asakebeauty.co.uk.

Information we collect

  • Account information: when you sign up, we collect your email address, a username, your chosen role (visitor or business owner) and, optionally, a profile photo.
  • Content you create: reviews and ratings you post, salons you save, and — for business owners — salon listing details such as name, address, services and opening hours.
  • Usage data: anonymous, aggregated analytics about how pages are used (for example page views and performance metrics).
  • Cookies and similar technologies: see our Cookie Policy for details.

How we use your information

  • To create and manage your account and authenticate you securely.
  • To publish your reviews and salon listings and power search results.
  • To personalise features such as saved salons.
  • To maintain security, prevent abuse and comply with our legal obligations.
  • To measure and improve the performance and usability of the Service.

Legal bases for processing

We rely on the following legal bases: performance of a contract (to provide the Service you sign up for), legitimate interests (to keep the Service secure and improve it), consent (for non-essential cookies and advertising), and legal obligation where applicable.

Service providers we use

We share data with a small number of trusted processors that help us run the Service:

  • Supabase — database, authentication and file storage for accounts, reviews and listings.
  • Vercel — hosting and privacy-friendly analytics and performance monitoring.
  • Google AdSense — if and when advertising is enabled, Google may use cookies to serve and measure ads. See Google's advertising policies and our Cookie Policy.

Advertising

We may display third-party advertising through Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising by visiting Google Ads Settings.

Data retention

We keep your personal data only for as long as your account is active or as needed to provide the Service. You may delete your account at any time, after which we remove or anonymise your personal data, except where we must retain it to meet legal obligations.

Your rights

Under UK GDPR you have the right to:

  • access the personal data we hold about you;
  • request correction of inaccurate data;
  • request deletion of your data;
  • object to or restrict certain processing;
  • request a copy of your data in a portable format;
  • withdraw consent at any time.

To exercise any of these rights, email hello@asakebeauty.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Children

The Service is not directed at children under 16, and we do not knowingly collect personal data from them.

Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by the "Last updated" date above.

Contact

Questions about this policy? Email hello@asakebeauty.co.uk or use our contact page.